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How to launch a cold email campaign that gets you 10 clients ($20K MRR)
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  • Watch the full system breakdown (VIDEO)
Watch the full system breakdown (VIDEO)
Quick background: breaking through a saturated market
We worked with a marketing agency selling Google Ads to eCommerce businesses.
Cutthroat competition: everyone is making bigger and bigger promises.

Hard to differentiate: most offers sound identical.

Over-pitched audience: many founders see the same message twice in the same day.

At first, we ran several campaigns with a pretty straightforward approach:
1
Scraped eCom companies advertising on Google.

2
Scraped their actual live ads.

3
Used AI to write personalized first lines like: “Saw your ad on Google for {{AI summary AD}}

4
Connected the message to the pain point of them likely overpaying because of Google’s default settings.

5
Offered to fix the issue for free.

It definitely wasn’t the typical outreach you see in your inbox every day.
Positive replies came in. Meetings got booked.
But… the deals weren’t closing.
And here’s the key:
Many agencies would blame the client or their sales process.
But knowing how good this team was at sales… we knew the real issue was how leads entered the funnel.
Not every meeting creates urgency. Not every lead enters with the same desire.
That’s where cold email, done right, has a real impact.
The breakthrough: finding the golden angle
We went back to the drawing board.
Tested new offer angles.
And then one hit gold.
A system that combined advanced data scraping with basic human psychology.
The campaign was built around one core truth:
Founders obsess over their competitors
So we built a niche list of eCom companies where:
We identified a competitor going after the same traffic.

We found an SEO term both companies wanted to rank for.

The target company was paying for branded keywords while the competitor wasn’t.

Tools like Zenrows, Similarweb, and AI let us create a system in Clay that scraped:

Competitors websites Prospects websites What keywords they pay for Shared SEO terms

The execution: turning data into desire
Here’s how we framed it:
Hey Chris,
Videvo ranks above Filmpac for “premium stock footage” But you can change that—without SEO.
Noticed you’re mostly bidding on branded keywords like “filmpac” whereas your competitor is benefiting from organic traffic. No ad strategy is countering their SEO edge.
Then we shared:
  • How we solved this exact problem with Google Ads for another company
  • How the same solution would work for them.
  • Asked if they’d be interested in hearing more.
This made the message:
1
Personal

2
Hyper-relevant

3
And hard to ignore
The results after 45 days
  • 15,336 prospects contacted
  • 283 replies
  • 98 sales opportunities
  • 26 meetings
  • 10 deals closed → $20K MRR added
All from selling the same google ads service but with completely different framing.
All you need to do this yourself
1. Watch the video above
Before you go
Thanks for checking out the breakdown.
We use competitor angle campaigns in a lot of ways, and this approach works especially well for anyone trying to reach D2C businesses.

If you have questions about the workflow, feel free to book a strategy call bellow:

apply.prospeqt.co

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